Adidas Will Integrate Its Two Apps Into One Optimized User Experience
The athletic retailer will soon enable consumers to purchase from drop collections on its main mobile application as well as offer one-touch ordering and live-chat options, merging its two separate apps to create an optimized, all-encompassing service for users
Adidas recently announced that it will integrate the features currently on its Confirmed app into the athletic retailer’s main Adidas app. Since 2015, the Confirmed app has enabled consumers to reserve Adidas’ high-in-demand items, such as its Yeezy sneakers, made in partnership with rapper Kanye West. This sole feature of the app makes its function useful for trend-conscious consumers. However, the consolidation of these two apps will allow for a more convenient consumer buying experience.
The main Adidas app curates featured news items, personalized customer content and product recommendations based on a user’s preferences and behaviors. Other features of the Adidas app include one-touch ordering and a live-chat function.
An all-encompassing Adidas app enables consumers to easily become informed and quickly purchase items from a drop launch that align with their personal style preferences. Additionally, through the live chat and news functions, Adidas customers can obtain more information and, therefore, provide more qualitative feedback about these limited-edition products to the retailer.
For Adidas, the merging of the brand’s two apps will allow the company to streamline its customer profiles, purchasing behaviors and data analytics. In light of Nike’s new customer data-driven retail initiative, to compete, Adidas must find ways to consolidate its data in order to provide consumers with more hyper-curated and frictionless consumer journeys.
Lead image: Male athlete looking at smartphone stock photo from starstuff/Shutterstock