Adidas Targets New Audiences In Influencer-Driven Campaign
The athletic retailer created an out-of-home campaign that featured various influencers' Instagram handles and a personalized message for them to promote its new shoe to digitally-driven audiences
Adidas is changing up its advertisement game for its new P.O.D. shoe by using personalized billboards for online taste makers. With the help of Clear Channel Outdoor, Adidas Originals created 16 ads, each with a specific message for particular influencers.
The targets of these ads range from photographers to YouTube personalities and all have a unique audience that Adidas is hoping to tap. This personalized out-of-home advertising experience is an engaging way to transcend the digital divide between demographics like generation. By engaging online personalities in a real-world way, Adidas is able to connect with potential consumers on and of-screen without having to design campaigns for digital and physical ads.
Using a series of focused ads instead of creating general billboards for its products enriches the brand’s advertising process and enables the retailer to engage more closely across various groups and audiences wherever they spend their time in the digital world.
Lead image: kustoo via Instagram
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