In Brief

Albertsons' new delivery service, powered by Instacart, is gaining competitive edge by offering shoppers a wide array of natural and organic products combined with speedy delivery

In order to survive in today’s digital-heavy marketplace, traditional grocery stores are looking to offer more convenient services to their customers. This is why Idaho-based chain Albertsons partnered with Instacart to create a program that focuses on fast delivery of healthy, organic foods.

The program is centered around Albertsons’ O Organics line of groceries and will be known as O Organics Market. The service feature a virtual store that “offers nearly 3,800 organic, natural and better-for-you foods, beverages and grocery items available for delivery.” The available products would come from Albertsons’ brand as well as well-known organic brands.

New services from Walmart and Amazon have created fierce competition in the grocery delivery field. The advantage of Albertsons’ is that it focuses on not only speed but also the health of the consumer as well. The initial online-stores will be launching in San Francisco and Washington, D.C. If the pilot proves to be successful, Albertsons’ hopes to expand into other cities.

Albertsons

Instacart


Lead image: online shopping concept stock photo from Georgejmclittle/Shutterstock

In order to survive in today’s digital-heavy marketplace, traditional grocery stores are looking to offer more convenient services to their customers. This is why Idaho-based chain Albertsons partnered with Instacart to create a program that focuses on fast delivery of healthy, organic foods.

The program is centered around Albertsons’ O Organics line of groceries and will be known as O Organics Market. The service feature a virtual store that “offers nearly 3,800 organic, natural and better-for-you foods, beverages and grocery items available for delivery.” The available products would come from Albertsons’ brand as well as well-known organic brands.