On-Demand Personal Shopping Service Provides Users Styling Options Via Text

On-Demand Personal Shopping Service Provides Users Styling Options Via Text
Post Purchase & Service

After completing a short quiz to define personal shopping preferences, customers will further refine their styling choices and budget with a stylist via mobile conversation, democratizing a service usually reserved for luxury and providing on-trend personalization

Leo Lutero
  • 5 july 2018

Allume, a personal shopping startup, is bringing the luxury service to the masses. Now, having a personal shopper does not require one to spend a lot on clothes. 

To start using the service, customers complete a short quiz about their style preferences. The shopper then can chat with a human stylist—not a chatbot—for fifteen minutes to get style recommendations according to his or her budget. The stylist will then send the user three full looks (approximately 12 to 15 pieces) before the client decides which items to buy.

To create an optimal consumer checkout experience, the stylist sends the shopper one invoice for all of the items purchased.Then, the items arrive at shoppers’ doorsteps and easily can be returned. The buyer also can share photos of his or her final looks with the stylist. The service costs $20 but the cost will go towards the clothes users eventually purchase, making it free in the end.

This service brings a unique take to the clothing subscription box model, which allows users to get clothes shipped to them monthly and just return what they dislike. By allowing users to choose their preferred options beforehand, Allume could reduce returns for shoppers, a major challenge for clothing subscription box companies, and ultimately offers people curated, stylized looks at an affordable price.


Lead image: Allume via Facebook

+customer support
+On-Demand Personal Shopping

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.