AMC Theaters Will Offer Viewers Movie Subscription With Added Perks

AMC Theaters Will Offer Viewers Movie Subscription With Added Perks
Merchandising & Curation

AMC Stubs A-List allows customers to watch three movies a week (IMAX and 3D films included) and includes perks like concession stand freebies and the ability to book tickets in advance, helping pique consumer interest in attending film flicks IRL

Carissa Chesanek
  • 2 july 2018

The movie franchise AMC Theaters will soon have its own movie subscription beginning June 26. The new feature is called AMC Stubs A-List, and for $19.95 a month, customers can view three movies per week, even choosing to catch the same movie multiple times in a row on one given day. IMAX and 3D films are also included in the subscription, and tickets can be purchased on AMC’s mobile app or online at the movie company’s website.

It’s noted that AMC Stubs A-List is twice as pricey as MoviePass, a movie ticket subscription service that costs $9.95 per month, but it does have some added perks. One major advantage is that, unlike with MoviePass, a customer doesn’t need to be at the theater to make a reservation and can make it well in advance can. Customers can even make several reservations at a time, whereas MoviePass only allows one.

AMC Stubs A-List will also get hooked up with the AMC Stubs Premiere benefits, which include anything from free concession stand upgrades to $5 reward points for future purchases.

“We understand the comparison, but we’re focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests,” said an AMC representative. “It’s simple, seamless and a great way to go to the movies.” The offer joins the subscription trend currently ranging many industries, offering consumers appealing packages to incite interest in brick-and-mortar offers.

AMC Theaters

Lead image: eating popcorn in movie theatre stock photo from Jacob Lund/Shutterstock

+3D films
+AMC Theaters
+product offering

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