American Airlines Lets Passengers Peruse In-Flight Entertainment Via Alexa

American Airlines Lets Passengers Peruse In-Flight Entertainment Via Alexa
Entertainment

The airline is letting Alexa users check what movie options their flight will have from the comfort of their home, helping them better prepare for their flight

Sara Roncero-Menendez
  • 27 july 2018

As voice recognition systems become more prevalent, more companies are finding ways to integrate the technology as a means of keeping up with the times. American Airlines recently tossed its hat into the ring, creating a skill with Amazon’s Alexa that lets passengers learn more about their flight.

After creating a Spafax Profile Skill, users can give Alexa their flight number and explore what entertainment options they will have onboard. They can explore films by actor, director or genre, and can receive a synopsis of each offering.

Brian Richardson, American Airline’s director of in-flight entertainment and connectivity, explains why the company chose to link its service with Alexa: “The use of voice recognition, control and search services is on the rise—it’s predicted that by 2020, voice will account for over 50% of searches. We believe that by embracing the Spafax Profile Skill for Alexa, American Airlines will be able to interact with a new demographic.”

While the feature currently features limited capabilities, it could be the first step towards more advanced features, like voice recognition check-ins for flights, or making purchases from the airline ahead of time.

American Airlines | Spafax

As voice recognition systems become more prevalent, more companies are finding ways to integrate the technology as a means of keeping up with the times. American Airlines recently tossed its hat into the ring, creating a skill with Amazon’s Alexa that lets passengers learn more about their flight.

+Alexa
+american airlines
+Entertainment
+in-flight entertainment
+post purchase & service
+shopper marketing & promotions
+travel
+voice recognition

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.