bareMinerals builds personalized blends with colormatching app

Finding the right shade of foundation can take a lot of time, testing and frustration, but cosmetics brand bareMinerals is hoping to streamline the process by creating a color-matching app that creates a personalized foundation. The bareMinerals Made-2-Fit app uses the smartphone camera to scan the user’s face and arm and with its MatchCo technology, figures out what the person’s shade and undertones are.

From there, the customer is invited to buy the personally engraved bottle of foundation designed to perfectly match their skin. For those worrying whether an app can be trusted to take an accurate color measure of their skin, bareMinerals is offering a 100% Shade Match Guarantee, so the product can be returned for a refund if it doesn’t live up to its promise.

Custom foundations are quickly becoming a new trend, and the bareMinerals app has made determining and ordering the perfect shade simpler and more accessible for anyone, fitting into the on-demand and individualized attention trends taking retail and the world of beauty in particular by storm.

bareMinerals


Lead image: skin tone cream lines stock photo from Irina Bg/Shutterstock

Finding the right shade of foundation can take a lot of time, testing and frustration, but cosmetics brand bareMinerals is hoping to streamline the process by creating a color-matching app that creates a personalized foundation. The bareMinerals Made-2-Fit app uses the smartphone camera to scan the user’s face and arm and with its MatchCo technology, figures out what the person’s shade and undertones are.

From there, the customer is invited to buy the personally engraved bottle of foundation designed to perfectly match their skin. For those worrying whether an app can be trusted to take an accurate color measure of their skin, bareMinerals is offering a 100% Shade Match Guarantee, so the product can be returned for a refund if it doesn’t live up to its promise.