Rotating Retail Space Offers E-Commerce Brands A Chance To Engage Consumers IRL

Rotating Retail Space Offers E-Commerce Brands A Chance To Engage Consumers IRL
Merchandising & Curation

Batch is a store that rotates online brands every 8 to 10 weeks, giving the retailers a chance at upping their exposure and engagement through an ephemeral brick-and-mortar shop, all while offering consumers a steady stream of new goods

Ivanha Paz
  • 10 july 2018

San Francisco retail store Batch is providing a space for e-commerce startups to offer their customers a tactile experience through brick-and-mortar locations, helping them build shopper engagement and establish themselves along with legacy brands that have been around for years. The store rotates providers every 8 to 10 weeks, giving the DTC brands enough time to build up their image as well as keep consumers interested with new products offered on a regular basis.

Batch is providing a much-needed service for online retailers that want to go a different route than the pop-up concept, which has gained immense popularity in recent years, and don’t have the means to set up a store of their own. The showroom is outfitted with furniture, lifestyle and objects and decoration pieces, none of which can be bought online. The website describes the concept as, “An immersive, inspiring shopping experience in a place that’s as comfortable and welcoming as your best friend’s home, only better, because everything you see is completely covetable. And touchable.”

The concept could appeal to brands more than the typical pop-up shop because Batch attracts its own consumers, has a clear brand, and offers credibility to newer or smaller startups, helping businesses gain exposure while also offering shoppers a varied, ever-renewing selection of items.


Lead image: Batch via Instagram

+merchandising & curation
+San Francisco
+store experience & design

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.