Rotating Retail Space Offers E-Commerce Brands A Chance To Engage Consumers IRL
Batch is a store that rotates online brands every 8 to 10 weeks, giving the retailers a chance at upping their exposure and engagement through an ephemeral brick-and-mortar shop, all while offering consumers a steady stream of new goods
San Francisco retail store Batch is providing a space for e-commerce startups to offer their customers a tactile experience through brick-and-mortar locations, helping them build shopper engagement and establish themselves along with legacy brands that have been around for years. The store rotates providers every 8 to 10 weeks, giving the DTC brands enough time to build up their image as well as keep consumers interested with new products offered on a regular basis.
Batch is providing a much-needed service for online retailers that want to go a different route than the pop-up concept, which has gained immense popularity in recent years, and don’t have the means to set up a store of their own. The showroom is outfitted with furniture, lifestyle and objects and decoration pieces, none of which can be bought online. The website describes the concept as, “An immersive, inspiring shopping experience in a place that’s as comfortable and welcoming as your best friend’s home, only better, because everything you see is completely covetable. And touchable.”
The concept could appeal to brands more than the typical pop-up shop because Batch attracts its own consumers, has a clear brand, and offers credibility to newer or smaller startups, helping businesses gain exposure while also offering shoppers a varied, ever-renewing selection of items.
Lead image: Batch via Instagram