BBC Sounds Designs Unique Listening Experiences For Every User
In order to stay relevant amongst the likes of YouTube and Spotify, BBC launched an app that brings together its radio content, music and podcasts all in once place, tailored to individual users' listening habits
BBC released an app for iPhone and Android to compete with the likes of Spotify and Apple Music called BBC Sounds. The network has been trying for some time to fit its radio offerings into the increasing trend of preferential streaming, releasing podcasts of regular shows. Now, the broadcaster is packaging its content into a user-friendly app similar to other streaming services, dividing it into “Collections” like Funny Chat, Upgrade Your Life and Dance Mixes.
The app is basically a cross between on-demand radio and a podcast player, and it will eventually replace iPlayer Radio. It also features different types of music like classical or hip-hop, but unlike with Apple Music or Spotify, users can’t pick and choose what track they want to listen to. However, the broadcast network is aiming to provide a high level of curation to match listeners’ preferences by tracking listening habits and offering show suggestions via a “Recommended for You” section. Other features include bookmarking and subscribing.
BBC Sounds continues to promote the BBC’s mission of supporting local talent, and will function as a way to determine what talent its audience prefers and therefore should receive more airtime. Helping the BBC and its content stay relevant, this app offers a new way for fans to listen in, connecting them with the brand through a medium that continues to grow in popularity.
Listening to music on smartphone stock photo from Gutesks7/Shutterstock