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Beer Bottles Use Facial Recognition To Talk Back To Consumers

Beer Bottles Use Facial Recognition To Talk Back To Consumers
Packaging & Product Engagement

Black Red Ale Beer launched an AR and NFC-enhanced bottle that can generate customized conversations tailored to drinkers' moods and communicate with them based on their facial expressions, reinventing the timeless beer bottle as an interactive experience of its own

Todd Neikirk
  • 11 july 2018

Black Red Ale teamed up with Multi-Color Corporation, a pack labeling company,  and Talkin’ Things, a talking smart packaging system, to create the very first beer bottle that can talk back to the buyer based on their emotions. After enriching customer experiences in theme parks and shopping centers, augmented reality is now entering the beer market.  

The customer can interact with the large skull on the front of the beer bottle via a mobile app. As the customer scans the smart label, he or she is able to begin talking with the skull. The topic of the one’s conversation with his or her beer bottle depends on the consumer’s mood.

In an effort to personalize the consumer experience, the “facial recognition feature detects if the customer is happy or sad and customizes the next part of the dialogue to accommodate a flowing conversation.” The beer bottle features Near Field Communication technology that allows the bottle to continue the conversation with the customer after the bottle has been opened.

This collaboration marks an example of how companies are increasingly using smart technology to create interactive and interest-piquing products for shoppers even within food and beverage, turning the items themselves into stand-alone, engaging experiences.

Black Red Ale 

+AR
+augmented reality
+Beer
+beverage
+Facial Recognition
+near field communication
+NFC
+packaging
+packaging & product engagement
+retail
+shopper marketing & promotions

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