Brooklyn Roasting Company customers can track their beverage's supply chain using QR codes found on to-go cups, appealing to consumer interest in brand transparency as well as product origin and quality

Brooklyn Roasting Company, a New York City-based coffee company, partnered with IBM to help caffeine addicts keep closer tabs on where their coffee beans come from using blockchain technology.

Brooklyn Roasting implements blockchain to track the Yirgacheffe beans from an Ethiopian co-op, Banko Gotiti, from the time they are grown and harvested to being turned to coffee in Brooklyn. Coffee beans travel through several different channels of quality control and assurance before making it to the states, so using blockchain allows buyers of these particular beans the ability to verify that they are completing all of those steps before the first sip.

Jim Munson, CEO of Brooklyn Roasting, said of the project, “When we say this is a fair trade-certified coffee and brag about it, we need to know that it is, and that’s hard when you’re talking about transactions that happened three months ago and 10,000 miles away,”

The journey these beans go through can be tracked using the QR codes on Brooklyn Roasting to-go cups. After scanning, coffee drinkers can see exactly where the beans in their cup came from, offering consumers the transparency and peace of mind that they are demanding.

Brooklyn Roasting Company


Lead image: Brooklyn Roasting Company via Instagram

Brooklyn Roasting Company, a New York City-based coffee company, partnered with IBM to help caffeine addicts keep closer tabs on where their coffee beans come from using blockchain technology.

Brooklyn Roasting implements blockchain to track the Yirgacheffe beans from an Ethiopian co-op, Banko Gotiti, from the time they are grown and harvested to being turned to coffee in Brooklyn. Coffee beans travel through several different channels of quality control and assurance before making it to the states, so using blockchain allows buyers of these particular beans the ability to verify that they are completing all of those steps before the first sip.