The fast-food chain allows vacationers to reward their hard-working colleagues with whoppers or Oreo shakes, functioning as a brand activation that brightens office workers' summer

Burger King in Belgium is taking the sting out of receiving out-of-office messages from colleagues this summer with its new ad campaign. Called the Whopper Out Of Office, the initiative will gift vacationer’s co-workers with a treat from the fast-food franchise upon receiving word of a colleague’s vacation.

By setting up an out-of-office message through the campaign website, users will be able to announce their vacation destination and duration to those who email them. As a reparation for being stuck in the office, the vacationer’s colleague will receive a gift voucher for either a Burger King Whopper or an Oreo shake.

Burger King’s timely offer brings a few ounces of joy to the hard-working professionals on the job over the summer months, combining a playful offer with a creative brand extension.

Burger King 

Burger King in Belgium is taking the sting out of receiving out-of-office messages from colleagues this summer with its new ad campaign. Called the Whopper Out Of Office, the initiative will gift vacationer’s co-workers with a treat from the fast-food franchise upon receiving word of a colleague’s vacation.

By setting up an out-of-office message through the campaign website, users will be able to announce their vacation destination and duration to those who email them. As a reparation for being stuck in the office, the vacationer’s colleague will receive a gift voucher for either a Burger King Whopper or an Oreo shake.