Real Estate Start-Up Gives The ‘For Sale’ Sign A High-Tech Makeover

Real Estate Start-Up Gives The ‘For Sale’ Sign A High-Tech Makeover
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Compass created a sleek new version outfitted with night lighting and a QR code that provides potential buyers with access to all the listing's details

Sierra Holt
  • 25 july 2018

Real estate start-up Compass is giving the old-school “For Sale” sign a refresh that brings it up to speed with current tech trends. The new circular sign stands at five feet tall and features text with a corresponding QR code that directs potential buyers to the company’s app for more details on the listing.

At night, a glowing ring illuminates the sign, showcasing information for evening house hunters. The signs will be available for agents to purchase on October 1 for $1,000. For an additional fee, realtors can also choose to feature listings in the driving app Waze. In the future, Compass hopes to make the signs completely digital. This would allow the listing agent to alter information remotely without having to visit the property, and gather data about air quality, foot traffic and street noise near a particular home for potential insight on why it might not be selling.

There are also plans for additional interactive elements that incorporate augmented reality to engage potential homebuyers, such as changeable paint color. This initiative is a part of a greater push for Compass to raise its profile in the real estate technology market. To date, the company has raised $450 million from the SoftBank Vision Fund toward this goal.

Compass


Lead image: Compass via Facebook

Real estate start-up Compass is giving the old-school “For Sale” sign a refresh that brings it up to speed with current tech trends. The new circular sign stands at five feet tall and features text with a corresponding QR code that directs potential buyers to the company’s app for more details on the listing.

+advertising
+augmented reality
+brand activation & immersion
+Compass Real Estate
+for sale sign
+home
+real estate
+retail
+shopper education assistance
+shopper marketing & promotions

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