In Brief

This infographic provides a visual overview of the perspectives from 500 industry leaders on the current and future state of customer-brand relationships

Our CX Playbook lays the foundation for any brand looking to effectively build purpose-driven campaigns, products and brand experiences that will sustain consumer interest and gain long-term loyalty. As with all of our reports, we’ve included insights collected from the PSFK Customer Experience Survey, in which 500 brand, agency and business professionals offered their perspectives on the current and future state of customer-brand relationships.

These perspectives informed quantitative and directional insights within this document, formed by questions like:

Does your brand incorporate consumer feedback into the product development mix?

Is your company able to have ‘two-way’ conversations with customers across digital touch-points?

Does your brand dedicate time and resources to educate its customers on the use of your products and services?

Below, you’ll see a graphical rundown on the state of customer-brand relationships.

Customer-Brand Relationships

For a complete look at the full survey results, download the CX Playbook report, now available for PSFK Premium Members.

Our CX Playbook lays the foundation for any brand looking to effectively build purpose-driven campaigns, products and brand experiences that will sustain consumer interest and gain long-term loyalty. As with all of our reports, we’ve included insights collected from the PSFK Customer Experience Survey, in which 500 brand, agency and business professionals offered their perspectives on the current and future state of customer-brand relationships.

These perspectives informed quantitative and directional insights within this document, formed by questions like: