Delta And Equinox Offer Workout Classes Aimed At Treating Jet Lag
To promote the airline's feature-rich Airbus A350 designed to reduce the negative effects of air travel, the brand is offering customers jet lag-suppressing classes with their boarding pass, optimizing customer comfort while also extending brand engagement
Delta airlines and Equinox Fitness Clubs are bringing Sweatlag to L.A. this summer, offering worksouts designed specifically to keep travelers from feeling the effects of jet lag after a flight. The workouts will focus on easing stiffness in muscles and giving the body a chance to shake off the mental and physical aches and pains of travel.
The classes are available from July 10 until August 2 in Equinox locations in Marina del Rey, West Hollywood and Westwood to anyone who has recently taken a trip with Delta or any other airline. Travelers need only sign up for classes at sweatlag.com and provide a boarding pass for their recent trip.
Although the classes are available to customers from any airline, for Delta this initiative is an opportunity to highlight its new jet lag-fighting plane—the Airbus A350. The Airbus A350 is tackling the ever-present traveler concern of jet lag by including “panoramic windows, ambient lighting and better cabin pressurization [to] help fight jet lag in the air.”
Delta’s mission to provide travelers with comfort in the skies now extends to the ground as well, helping improve the entire travel experience through attention to the post-purchase, or, in this case, post-flight part of the customer journey, taking measures to ensure optimal experience.