Clean Beauty Retailer’s Micro-Store Permits Shoppers IRL Brand Experience
With its new brick-and-mortar model in California, The Detox Market manages to pack both product and personality into a small space, helping supplement its online presence with an experiential counterpart
The Detox Market, a beauty retailer known for its non-toxic cosmetic products, opened its newest retail location in California’s Westfield Century City Mall. While this is the brand’s sixth brick-and-mortar outpost, unlike its other locations, this micro-store is a fraction of the typical size.
Reduced dimensions aside, the new shop still retains The Detox Market’s distinctive look and feel—featuring White Ash wood, potted plants and pastel colors—and will carry both emerging and established brands. If successful, the retailer also plans to expand the micro-store concept in coming years.
Prior to the micro-store’s opening in California, it had a test run in Canada that met with positive feedback and green-lit the Century City project. While The Detox Market is at the forefront of the booming clean beauty industry, it continues to innovate with unique concepts and memorable brand experiences that resonate with consumers.
Lead image: The Detox Market via Facebook
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