The fast food chain let people order from its nearby restaurants by creating clickable augmented pizza boxes on the social media platform

Shopping online has evolved greatly and continues to grow in popularity, with people now able to buy a number of products and services from just about anywhere. Fast food chain Domino's is taking the next step forward by giving Snapchat users the opportunity to order a pizza from within the social app.

On July 28, users could take a selfie and put on a “shoppable AR” lens, making it look like they were wearing glasses with a pizza reflected in their eyes. From there, the lens would display a pizza box and allow users to order their own pie by tapping on the box, all without ever leaving Snapchat.

“AR offers us a new way to bring consumers even closer to our product,” explains Meenakshi Nagarajan, director of digital marketing. “We’re looking forward to continuing to test how AR on Snapchat is effective—not only for engagement, but for driving ROI.”

Domino's

Snapchat


Lead image: friends eating pizza in living room stock photo from Africa Studio/Shutterstock

Shopping online has evolved greatly and continues to grow in popularity, with people now able to buy a number of products and services from just about anywhere. Fast food chain Domino's is taking the next step forward by giving Snapchat users the opportunity to order a pizza from within the social app.

On July 28, users could take a selfie and put on a “shoppable AR” lens, making it look like they were wearing glasses with a pizza reflected in their eyes. From there, the lens would display a pizza box and allow users to order their own pie by tapping on the box, all without ever leaving Snapchat.