Plus-Size Fashion Retailer Crafts Customized Shopping Experiences For Its Clientele

Plus-Size Fashion Retailer Crafts Customized Shopping Experiences For Its Clientele
Shopper Education & Assistance

Eloquii is implementing Snap+Style Business’s curated campaign solutions to personalize its customer communication and relationship while driving sales online and in-store

Elisa Lewittes
  • 18 july 2018

Eloquii, a plus-size fashion retailer, is partnering with Snap+Style Business, a New York-based retail-technology company, to provide consumers with hyper-curated shopping experiences. The objective of Eloquii’s partnership with Snap+Style Business is to alleviate three common customer pain points: (1) having too many products to sort through, (2) wasting time browsing and (3) having an impersonal shopping experience.

Co-founder of Snap + Style Business Anna Jensen explained, “Personalization is top of mind for most retailers today. The consumer and the shopping experience has shifted with the advancements in technology. Retailers must adapt and change in order to stay relevant and continue to be a player.”

While certain fashion retailers, such as Nike, currently are utilizing customer data to drive more traffic to their physical stores, Eloquii’s initiative addresses another important touchpoint in the consumer shopping experience. By streamlining and personalizing the consumer journey, Eloquii builds loyalty with and drives up brand value for its customers.

Eloquii understands the importance of the customer relationship with his or her sales associate. In our post-digital age, however, these relationships easily can no longer be cultivated as consumers increasingly choose to purchase products online. Many department stores, such as Bloomingdales and Saks Fifth Avenue, already offer AI-enabled chat services to their online clientele. In an effort to compete with Amazon’s new retail initiative, Prime Wardrobe, which enables consumers to try items before they buy.

Snap + Style Business allows sales associates to act as true personal shoppers who tend to cater solely to customers who shop at high-end retailers, improving Eloquii’s offer to its clients. This service aligns with findings in PSFK’s recently released Shopper Marketing Debrief, which details how brands can utilize powerful algorithms to learn a consumer’s behaviors and preferences, reaching them at home more effectively than ever before.

Eloquii

Snap+Style


Lead image: ELOQUII via Facebook

Eloquii, a plus-size fashion retailer, is partnering with Snap+Style Business, a New York-based retail-technology company, to provide consumers with hyper-curated shopping experiences. The objective of Eloquii’s partnership with Snap+Style Business is to alleviate three common customer pain points: (1) having too many products to sort through, (2) wasting time browsing and (3) having an impersonal shopping experience.

+Eloquii
+Fashion
+loyalty & membership
+retail
+Shopper education & assistance
+Shopper Marketing & Promotion
+shopper marketing debrief
+Snap+Style Business

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.