Equinox’s Personal Training Programs Now Offer Members Sleep Coaching

Equinox’s Personal Training Programs Now Offer Members Sleep Coaching
Shopper Marketing & Promotions

Equinox partnered with UCLA researchers to study how sleep affects an individual's athletic performance, which led the fitness company to integrate science-backed sleep training into its premier lifestyle management program to complement members' fitness goals

Rachel Gonzalez
  • 10 july 2018

Equinox, a Los Angeles based fitness brand, is now helping its customers to rest more in conjunction with exercise after working with  David Geffen School of Medicine at UCLA on a study to determine how athletic performance affects a person’s quality of sleep. 

The study found that individuals who receive sleep coaching perform better in the gym and also see a greater reduction in body fat.  As a result, the fitness company was inspired to incorporate sleep coaching into its personal training programs. Consumers now can sign up for Equinox’s Tier X trainer package, one of its lifestyle management programs, and have the option to hire certified sleep coaches to help them reach their next level of fitness.

The program’s objective is to help its members maintain proper sleep—which, unsurprisingly,  fuels physical performance. The larger Tier X initiative caters to all customers’ sleep performance abilities, offering members appropriate levels of training depending on their current sleep performance levels. The courses range from Tier 1, for sleep novices, to Tier X, for advanced-level sleepers.

Equinox plans to train its instructors all to become certified sleep coaches. The sleep coaching programs enable Equinox to add a new source of value to its customers, reaching beyond the world of exercise alone to interact with customers in a way that encompasses a total lifestyle and promotes stronger engagement. Equinox’s sleep coaching program is the first of its kind and will make it possible for gym-goers to achieve a new level of overall wellness that extends beyond their daily workouts.


+shopper marketing & promotions
+Sleep Coaching

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