Four Seasons’ Event Series Brings Luxurious Hospitality To Consumers Around The World
The high-end hospitality brand created a series of immersive events and experiences called Pop Down that allow visitors around the world to understand the brand and its offerings through unique experiences and locations
Four Seasons Hotels and Resorts recently launched Pop Down, a global series of immersive events that allows consumers to experience Four Seasons hospitality through a new lens. By offering customers unique experiences in unexpected locations, the hospitality group aims to expand the luxury hospitality experience.
In a press release, Four Seasons executive vice president and chief marketing officer Peter Nolan explains the purpose of Pop Down and how the campaign aligns with the hospitality’s consumer-centric ethos:
“We imagined the Pop Down concept as a powerful new way to share the extraordinary moments experienced by our guests in our hotels and resorts every day, and introduce the incredible people who are distinctly Four Seasons. By harnessing Four Seasons talent and craftsmanship to deliver a brand experience outside of our properties, we are continuing to cultivate connections with Four Seasons in fresh and inspiring ways.”
After a successful first activation in Canada during the Toronto Film Festival in November 2017, the hospitality brand has revealed its upcoming Pop Down location as follows for this upcoming September, December, and 2019, respectively: Philadelphia, Miami and Hong Kong.
At the Philadelphia Pop Down, visitors will be immersed in a series of curated public installations inspired by the City of Brotherly Love. For chosen clients, the Philadelphia activation concludes with an invitation-only event that offers its shortlist of guests a preview of the experiences that will be offered in an exclusive insider look at the Four Seasons Hotel Philadelphia, which opens at The Comcast Center in early 2019.
As brands look for new ways to connect with their audiences, it is clear that experiential marketing is one of the most effective ways to do so. Through immersive experiences, brands can build and strengthen their relationships with potential and current customers. These events enable companies to showcase their product offerings and brand values in an inviting manner. For the Four Seasons, it is clear that experiential marketing and immersive events are part of the brand’s long-term CRM and client-building strategy.