The photography brand is promoting its name as well as analogue film by launching film-themed noodles, encouraging purchasers to share photos of their eats on social media

Often, brands build their image based on a particular kind of product, so that customers always know what to expect. However, sometimes brands benefit from experimenting, like camera and photography company FujiFilm Korea is doing by making instant noodles packages that look like a film canister.

These Film Simulation noodles are edible instant ramen that come in a kimchi flavor, and take on the form of Provia 100F film container. The product is being given away as part of a new promotional summer event where noodle-lovers and FujiFilm fans can win prizes.

This move not only shows that not only FujiFilm has a creative side to its marketing, but also that the company is ensuring to target people on social media, where an increasing amount of consumer activity and transactions take place today, by encouraging fans to share their noodles across online social platforms, serving as added brand promotion. Even more, the initiative sparked some interesting food photography challenges, like the one below, which showcases the shooting capabilities of a Fujfilm X-H1.

FujiFilm Korea


Lead image: FUJIFILM Korea via Facebook

Often, brands build their image based on a particular kind of product, so that customers always know what to expect. However, sometimes brands benefit from experimenting, like camera and photography company FujiFilm Korea is doing by making instant noodles packages that look like a film canister.

These Film Simulation noodles are edible instant ramen that come in a kimchi flavor, and take on the form of Provia 100F film container. The product is being given away as part of a new promotional summer event where noodle-lovers and FujiFilm fans can win prizes.