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Data-Driven Platform Helps Shoppers Find Perfect Present Through Simple Questionnaire

Data-Driven Platform Helps Shoppers Find Perfect Present Through Simple Questionnaire
Shopper Education & Assistance

Gift Wink's suggestion system takes into account the likes and interests of both the sender and receiver to generate gift recommendations, helping expedite the gift-finding process and even reminding users when their contacts' birthdays and occasions are coming up

Rachel Gonzalez
  • 16 july 2018

Startup company Gift Wink is aiming to eliminate the guess work from the gift-giving experience and make every present a success. The suggestion system takes into account the likes and interests of both the sender and the receiver to generate a list of potential hits. The service will even notify users when a birthday is coming up and provide a recommendation list.

Shoppers today have a greater array of choices than ever before, which can actually make it more difficult for them to make a purchase decision, especially when conducting that purchase from home. Gift Wink shows how brands can eliminate choice fatigue and boost shopper confidence before making a purchase by leveraging guided questionnaires to curate recommendations based on predetermined preferences, a technique highlighted in PSFK’s recently released Shopper Marketing Debrief.

Gift-giving is a round-the-year consumer need, which Gift Wink’s service helps meet by streamlining the process, helping not only curate options but also organize users’ gifting schedules, functioning as personal and shopping assistant all in one. For more on how brands are facilitating the at-home purchase process, see PSFK’s Shopper Marketing Debrief.

Gift Wink

Startup company Gift Wink is aiming to eliminate the guess work from the gift-giving experience and make every present a success. The suggestion system takes into account the likes and interests of both the sender and the receiver to generate a list of potential hits. The service will even notify users when a birthday is coming up and provide a recommendation list.

+Data-Driven Platform
+Gift Wink
+home
+retail
+Shopper education & assistance
+Shopper Marketing
+Shopper Marketing & Promotion
+shopper marketing debrief

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