In Brief

The high-end brand's devoted fans can experience its latest home decor collection through an augmented reality feature in the Gucci app, enabling a better online shopping experience through virtual pre-purchase trials

Italian luxury brand Gucci partnered with designer Alex Merry to design its 2018 décor collection. The collection’s product line includes candles, vases, dinnerware, embroidered cushions, chairs and wallpapers. And in order to increase consumer engagement, Gucci allows consumers to integrate any of them—whether the chairs or candles or cushions—into their living spaces through an augmented reality function on its smartphone app.

The line’s aesthetic is inspired by the prints and motifs used for Gucci’s high-in-demand apparel and accessory product offerings. The decor collection incorporates Gucci’s signature ‘GG” jacquard, bee and star patterns to create eye-catching items that are sure to entice its loyal fanbase.

Gucci’s success can be attributed to its continuous commitment to cultivating deep emotional connections with its client base. The brand understands that modern consumers value engaging experiences that allow them to interact with an organization’s offerings throughout the entire customer journey. By enabling buyers to immerse themselves in their future home environments, Gucci’s provides home decor shoppers with an optimal purchase experience.

Gucci

Italian luxury brand Gucci partnered with designer Alex Merry to design its 2018 décor collection. The collection’s product line includes candles, vases, dinnerware, embroidered cushions, chairs and wallpapers. And in order to increase consumer engagement, Gucci allows consumers to integrate any of them—whether the chairs or candles or cushions—into their living spaces through an augmented reality function on its smartphone app.

The line’s aesthetic is inspired by the prints and motifs used for Gucci’s high-in-demand apparel and accessory product offerings. The decor collection incorporates Gucci’s signature ‘GG” jacquard, bee and star patterns to create eye-catching items that are sure to entice its loyal fanbase.