Guess’ Smart Mirror Suggests Outfit Combos To Shoppers As They Try On Clothes
The mirror, provided by Alibaba, can make suggestions based on features of the clothing selected, taking into account details like color schemes and styling to make tailored recommendations to shoppers, potentially increasing sales and offering an interactive shopping experience
Fashion retailer Guess teamed up with Alibaba to bring smart mirrors into its stores. The e-commerce company recently had a successful launch of similar technology with Chinese sporting goods retailer Intersport.
Called Fashion AI, the system works by placing Bluetooth, RFID and motions sensors on all of the items in the store. When the customer tries on different pieces, the smart mirror recognizes the color, style and traits of the items and suggests additional choices that would be a good complement, even taking into account clothes the shopper has already bought online.
If the shopper wants to try on any additional items, he or she can touch them to the mirror and the staff is notified to bring the items to the changing room, allowing one piece of clothing to construct an entire outfit.
The AI technology is enabling Guess to increase its commitment to attentive customer service as well as potentially increase its sales, as recommending curated choices could influence shoppers to buy items they hadn’t considered. The mirror acts as a virtual personal stylist, giving everyday shoppers an individualized shopping experience, and is now premiering at Hong Kong’s Polytechnic University, with hopes of making its way to other countries in the future.