NYC Graduate Students Augment The City’s Tourism With AR And VR Capabilities

NYC Graduate Students Augment The City’s Tourism With AR And VR Capabilities
Brand Activation & Immersion

Prototype interactive experiences, which included history-armed chatbots and augmented reality games, offered tourists new ways to take in Governor's Island, with the aim of driving increased visits to the destination

Sara Roncero-Menendez
  • 31 july 2018

As technology advances, institutions are adding new ways for guests to better interact with the world around them. Innovation company NYC Media Lab wanted to introduce this technology to one of New York City’s famous attractions, Governor’s Island. In order to draw in the best and the brightest, the organization opened the Havas Fellowship prototyping project with the mission to build interactive VR and AR narratives around the island’s history.

The program took on five teams of local graduate students from NYU, The New School and CUNY. Each team created its own prototype, which included a chatbot that is activated when visitors are near certain historical points on the island, an augmented reality function that lets people see how early immigrants lived, and an interactive experience where tourists use their phones to see how the island has been engineered to fight against climate change.

After the 8-week prototyping process, students presented their final projects at Demo Day. Cécile Ragot, a EON Reality Program student at CUNY Lehman College, was chosen as the winner for her project “IslandAR,” which uses special wooden puzzle pieces around the island to unlock different characters and experiences. Ragot received $10,000 to further develop the project that will be installed on Governor’s Island in the near future.

Watch the winning project demo below:

NYC Media Lab

As technology advances, institutions are adding new ways for guests to better interact with the world around them. Innovation company NYC Media Lab wanted to introduce this technology to one of New York City’s famous attractions, Governor’s Island. In order to draw in the best and the brightest, the organization opened the Havas Fellowship prototyping project with the mission to build interactive VR and AR narratives around the island’s history.

+AR
+brand activation & immersion
+NYC
+NYC Media Lab
+shopper marketing & promotions
+tourism
+VR

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.