HP’s Livestream eSports Show Gives Viewers A Monthly Report

HP’s Livestream eSports Show Gives Viewers A Monthly Report
Shopper Marketing & Promotions

The show will feature the latest eSports news and help to promote HP's Omen line, giving sports fans a resource for updates on all the latest games as well as allowing the HP brand to tap into the eSports audience

Todd Neikirk
  • 5 july 2018

eSports have become incredibly popular and technology companies are anxious to connect their brand to the space. HP, which already sponsors a number of eSports events, will be taking its involvement a step further by creating its own livestream show covering eSports.

The show is called the Omen eSports Report, and is being made in collaboration with Drum, PHD UK and Fuse. The show will focus on the biggest names in gaming as well as the machines they use to play. According to Yvonne Hobden from HP U.K., “The Omen eSports Report brings together all of the latest news from the eSports world in one place in this monthly show.”

Omen is the name of HP’s eSports product line and it will be featured on the show. This move by HP to go all-in on eSports gives an idea of just how popular the gaming scene is and the importance for computer manufacturers to get involved, ultimately functioning as a one-stop hub for fans to digest eSports content. The streaming show will premiere via Twitch on Friday July 29 and will continue on a monthly basis.


Lead image: esports stock photo from Tero Vesalainen/Shutterstock

+Shopper Marketing

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.