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Huawei Activation Invites Users To Trade In Their Old Model By Smashing It

Huawei Activation Invites Users To Trade In Their Old Model By Smashing It
Brand Activation & Immersion

Appealing to those ready to part ways with their current phones, the London pop-up booth was designed to introduce the new Huawei P20 Pro, exposing visitors to the new phone at an opportune moment

Kim Windyka
  • 16 july 2018

In an effort to promote its new P20 Pro smartphone model, Chinese tech brand Huawei created an activation in London’s Soho neighborhood that allows consumers to destroy their previous smartphone and then share footage of the experience on social media.

Huawei, whose research uncovered that the majority of British residents have a love/hate relationship with their phones, will give visitors to the pop-up phone booth the chance to dismantle their current device with a weapon of their choice: options include an axe, a frying pan or a mallet. The destruction will be recorded in slow motion for dramatic effect—using the P20 Pro’s camera, of course—and provided to the smasher so they can rack up the likes on their favorite social networks.

If more convincing is needed to purchase the P20 Pro, the activation also features additional rooms that provide further information and specs on the new phone. Functioning as an engaging IRL activation, this phone-smashing experience appeals to users’ destructive side, and capitalizes upon the opportunity to market the new phone model.

Huawei


Lead image: Huawei Mobile via Twitter

In an effort to promote its new P20 Pro smartphone model, Chinese tech brand Huawei created an activation in London’s Soho neighborhood that allows consumers to destroy their previous smartphone and then share footage of the experience on social media.

+Asia
+brand activation & immersion
+Europe
+london

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