Iberostar Hotels Creates Camp Program For Its Youngest Clientele

Iberostar Hotels Creates Camp Program For Its Youngest Clientele
Brand Activation & Immersion

Adults can relax and enroll their children in a choice of 140 activities, giving kids entertaining and educational experiences tailored specifically for them to enhance the stay for the whole family

Elisa Lewittes
  • 13 july 2018

Global hospitality chain Iberostar Hotels and Resorts is giving its child guests unique, educational travel experiences with its Star Camp initiative. At Star Camp, the children can choose from 140 immersive activities over the course of their vacations.

On the creative side, visitors can enroll in the art program or the culinary program—which allows kids to explore a “sensory menu.” Guests also can venture offsite with their camp groups with opportunities to act as journalists, publicists or filmmakers for the day. Some of the more experiential offerings include navigating an obstacle course blindfolded and completing an escape-the-room challenge.

The children are divided into age groups: the Monkeys for those ages 4-7, the Dolphins for the 8-12 group, and the Eagles for those 13 and up. For each age bracket, Iberostar provides campers with a custom-tailored space for socializing.

As consumers increasingly demand more personalized travel experiences, hotel chains understand that every sector of the marketplace faces unique hospitality-related customer pain points. In addition to implementing clientele-customization tools, such as AI, hospitality chains understand the importance of interacting with even their child customers through choice experiences that extend their brand. As consumers continue to choose to purchase experiences over physical products, hospitality and travel companies are striving to offer unique programs and opportunities to enhance guests’ stays.

Iberostar Hotels & Resorts

+brand activation & immersion
+Iberostar Hotels and Resorts

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