Beauty Brand Debuts Collection In A Traveling Experiential Pop-Up

Beauty Brand Debuts Collection In A Traveling Experiential Pop-Up
Brand Activation & Immersion

The new cosmetics line boasts 1,000 maximalist-inspired products, which can be purchase online or at the roving shop, joining the trend around offering consumers the convenience of online shopping in tandem with the engagement of IRL experience

Sierra Holt
  • 2 july 2018

Summertime makeup often means a minimal face that gives a soft glow. The beauty line Il Makiage is ignoring this trend with a new collection that is inspired by maximalism. The line debuted this past June and features one thousand products available for purchase.

This is the first collection for the brand owned by a brother and sister duo. The company is already well known on social media and boasts a 20 thousand Instagram following. Prices of the products range from $22 to $119 and are made with high-quality formulas. Products include 50 shades of foundation and pressed eyeshadows available in singular and kit varieties.

Customers can purchase products from the company’s online store or at the business’ New York City storefront, which will change in four to six months. The brand will continue its pop up stores throughout the storefront across the country, joining the trend in retail surrounding experiential pop-ups to promote new product launches as well as drive foot traffic to IRL locations.

Lead image: Il MAKIAGE via Instagram

+Brand Immersion
+Il Makiage

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