Kroger’s Home-Delivery System To Implement Driverless Vehicles
A self-driving vehicle will now deliver groceries directly to shoppers' front doors, helping cut costs for Kroger as well as streamlining the service for customers
As the list of large retailers and companies expanding into home delivery services grows, supermarket chain Kroger is moving one step ahead by introducing autonomous vehicles to do the job. The company’s new initiative, which is still in the pilot stage and in partnership with Nuro, could potentially see self-driving vehicles personally delivering customer’s purchases directly to their homes.
Each AV will be stocked in-store by employees according to customers online orders through the ClickList app, and the vehicle will then make multiple deliveries on its trip. Customers will be given a code to unlock the compartment that contains their order, and can then unload their purchases before the vehicle makes its next stop. The service will make the shopping experience much more streamlined and efficient, and could help to both retain already loyal customers while also attracting new ones.
While the full extent of the uses for AVs is still being explored, their implementation as taxis or other forms of public transportation has been popular, and their use in a delivery service could put Kroger ahead of the curve. Not only does doing so raise the service’s efficiency, but it is also highly practical, as the automated delivery simplifies the process for customers. Furthermore, the streamlined process could potentially drastically increase the number of deliveries the company can make in a certain timeframe, optimizing its business as well.