Kroger’s Scoring System Helps Shoppers Make Smart Nutrition Choices

Kroger’s Scoring System Helps Shoppers Make Smart Nutrition Choices
Food & Beverage

The retail giant launched an app that acts as shoppers' virtual assistant by scoring products based on nutritional value, extending the brand's value to customers by helping them stay informed about the food they're buying

Ivanha Paz
  • 24 july 2018

Kroger‘s app OptUP is designed to give shoppers instant access to valuable nutritional information as they shop through the retail giant’s grocery section. Using a scoring system based on nationally-approved dietary guidelines, the mobile application places food items on a scale depending on their saturated fats, sodium and sugar, as well as their fiber and protein content.

The app also gives households an overall score regarding the usual products the family consumes from Kroger. If something a user scans isn’t particularly green or healthy, the app gives recommendations of healthier alternatives and suggests products based on personal habits.

Kroger’s initiative in helping shoppers make smarter choices when it comes to nutrition serves to extend the brand’s value to customers, providing them not only food but relevant guidance for their shopping decisions. The initiative shows the grocer’s attention to its customers beyond simply making a profit, and is in step with market trends in an increasingly health-conscious society.

Kroger


Lead image: man shopping at the supermarket stock photo from Strokkete/Shutterstock

Kroger‘s app OptUP is designed to give shoppers instant access to valuable nutritional information as they shop through the retail giant’s grocery section. Using a scoring system based on nationally-approved dietary guidelines, the mobile application places food items on a scale depending on their saturated fats, sodium and sugar, as well as their fiber and protein content.

+app
+covenience & supermarket
+Food
+food & beverage
+Grocery
+Health
+Kroger
+mobile
+nutrition
+OptUP
+retail

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.