Japanese Bakery Uses AR To Turn Baum Cakes Into Vinyl Records With Personalize-able Messages

Japanese Bakery Uses AR To Turn Baum Cakes Into Vinyl Records With Personalize-able Messages
Packaging & Product Engagement

Japanese confectioners at La famille created a record-shaped pastry and complementary AR app function that delivers a customizable song and message to consumers, functioning as card, entertainment and dessert all in one experience

Todd Neikirk
  • 10 july 2018

La Famille, a café and restaurant in Takamatsu on Shikoku Island, Japan, has done the near-impossible—improved upon the timeless chocolate cake by creating a Baumkuchen with a twist. 

The cake takes the form of a vinyl record and is accompanied by an augmented reality mobile feature that allows the consumer to select a song for his or her novelty dessert. Made out of a dark chocolate and black cocoa base, these “Baum records” deliver a special song and message tailored to the occasion. The experience is powered by the app COCOAR2.

The experience works in the following manner: After downloading the app for iOS or Android, users will be able to see a visual of the cake spinning as if it were a real record. A song will then sound, and a special message will appear on the screen. The message and song are customizable and can be personalized for specific events.

While consumers are becoming familiar with augmented reality features, an AR cake is ahead of the curve. By integrating these German cakes popular in Japan with smart technology, the confectioners from La famille have found a way to even make food more immersive and engaging, using AR to make a cake act as card, entertainment and treat all in one.

La Famille

Lead image: baumkuchen stock photo from Oliver Hoffman/Shutterstock

+augmented reality
+packaging & product engagement

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