L’Oréal Drug Store Offers Consumers A One-Stop Beauty And Wellness Center

L’Oréal Drug Store Offers Consumers A One-Stop Beauty And Wellness Center
Store Experience & Design

Aligned to urban consumers needs, the Paris concept store will boast an assortment of tech and wellness offerings, like charging ports for customers, laundry drop-off and exclusive wellness events, providing shoppers with optimal convenience and select experiences

Leo Lutero
  • 2 july 2018

L’Oréal France and Casino Group have teamed up to create a concept called “le drugstore parisien.” Instead of the regular drugstore, this outlet is immersive, contemporary and never drab.

Being a collab, the store prominently features some of L’Oréal’s bestselling make-up brands like Nyx Professional Makeup, Garnier and Maybelline. It also sells over-the-counter drugs alongside sewing kits, trendy health snacks and other interesting treats.

Focusing on health and wellness instead of just being a medicine retailer, le drugstore parisien will also have charging ports and free Wi-Fi access. There are also dressing tables, a sink for those who need to freshen up, a shoe-shining machine, laundry drop-off and pick-up points and other relevant services. The drugstore concept will also open for 24 hours once a month, during which customers will be able to take advantage of exclusive wellness and entertainment events.

As drugstores in the U.S. embrace a more pharmacy-centric approach, they forgo the opportunity to become hubs for beauty and wellness, which is what L’Oréal’s store aims to capture. In the words of Jean Paul Mochet, Chief Executive Officer of Convenience Banners at the Casino Group, “The lines between work, culture and fun are being blurred, creating a new way of living. So city-dwellers need tailored products and services to make their lives easier,” which is what this immersive shopping hub hopes to provide, enhancing and expanding its usefulness to consumers by going beyond simply selling products and venturing into selling an experience.

L’Oréal France

Casino Group

Lead image: L’Oréal Group via Twitter

+Casino Group
+store experience

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