Lowe’s Allows Homeowners To Visualize Projects With AR And VR Tools

Lowe’s Allows Homeowners To Visualize Projects With AR And VR Tools
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The tools make customers more comfortable with do-it-yourself projects, providing step-by-step instructions along the way, and also help employees to customize the client experience

Todd Neikirk
  • 31 july 2018

One of the main hurdles for homeowners considering a large-scale home improvement project is visualizing what the home will look like upon completion. Lowe’s is implementing the latest developments in AR and VR technology to offer several tools to help consumers envision the changes.

The main goal behind Lowes use of AR and VR is to help customers become more comfortable with do-it-yourself home projects. The retailer also hopes that the tools will add brand value for its customers by allowing employees to personalize the service to clients.

AR and VR are both featured in the Holoroom program. AR is featured in the Holoroom How-To, which can immerse shoppers in an improvement project such as tiling the bathroom. The VR enabled Holoroom Test-Drive gives customers the feel and sense that they are holding a power tool to make them more comfortable.

Lowes main goal with these tools is to convince customers to visit its stores for personalized service and claims that company proprietary data shows, “customers have 42% greater recall with VR tools compared to YouTube how-to videos.” The tools also have the benefit of educating employees and making them more comfortable demonstrating the products.

The Holoroom VR tool is currently testing in Charlotte, NC, and the AR tool is available for download on Android devices.

Lowes Holoroom

One of the main hurdles for homeowners considering a large-scale home improvement project is visualizing what the home will look like upon completion. Lowe’s is implementing the latest developments in AR and VR technology to offer several tools to help consumers envision the changes.

+AR
+home
+retail
+Shopper education & assistance

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