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Lufthansa Lets Business Travelers Dine Like An Astronaut

Lufthansa Lets Business Travelers Dine Like An Astronaut
Shopper Marketing & Promotions

The German airline lets its business class passengers get a taste of outer space this summer with its limited-edition meal offerings that its catering arm created for a space mission, piquing consumer interest with a way to make plane food more interesting

Kim Windyka
  • 9 july 2018

German airline Lufthansa is treating some of its passengers to food from outer space this July and August.  The airline’s Business Class passengers who depart from Germany this summer will be able to dine on these specialty dishes inspired by those that currently are offered to astronauts on the International Space Station, developed by the LSG Group, the company’s catering arm. 

LSG Group worked with the European Space Agency to specially create meals for astronaut Alexander Gerst and his crew’s six-month space mission called “Horizons” that commenced on June 6. Exclusively this summer, Lufthansa will offer these six, gourmet space-inspired dishes, including Spätzle and chicken ragout with mushrooms to its business class passengers. After this August, the low sodium, space-friendly meals will be saved for those traveling to zero-gravity zones.

More than 60% of millennials are interested in traveling to space in their lifetimes. It seems that billionaire entrepreneurs Richard Branson and Jeff Bezos, of Virgin Galactic and Blue Origin, respectively, are on the verge of making this in-demand dream a reality. Accordingly, Lufthansa is getting consumers’ minds and taste buds ready for the journey in an entertaining offer that makes an attraction out of the often dreaded plane food.

Lufthansa

+Europe
+Food
+germany
+Lufthansa
+shopper marketing & promotions
+travel

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