Rewards Program Translates Miles Walked, Flown Or Driven Into Redeemable Offers

Rewards Program Translates Miles Walked, Flown Or Driven Into Redeemable Offers
Hotels, Hospitality & Travel

Miles is the first universal rewards platform and app that allows anyone to earn miles and accrue value simply by traveling how they do every day

Ivanha Paz
  • 30 july 2018

A startup program called Miles allows users to earn rewards from participating brands by taking a jog, jumping on a bicycle or driving to work. Regardless of the method of travel, the miles are automatically accumulated on the mobile application, and can then be redeemed for a variety of experiences, products and services—catered to users’ habits.

The app collects location data to predict trends and interests, enabling it to deliver reward options based on specific users. Those who, for example, get their daily espresso from Starbucks or hit the gym every morning will see that reflected in their offers.

The program also encourages a healthier lifestyle by dividing mile points into different tiers, with walking miles being worth the most and carbon-footprint-heavy methods like airplane travel being worth the least.

Miles


Lead image: business woman walking stock photo from Diego Cervo/Shutterstock

A startup program called Miles allows users to earn rewards from participating brands by taking a jog, jumping on a bicycle or driving to work. Regardless of the method of travel, the miles are automatically accumulated on the mobile application, and can then be redeemed for a variety of experiences, products and services—catered to users’ habits.

+loyalty & membership
+retail
+rewards
+Transportation

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