NBC Universal Offers Craftsy Subscriber Base A Lifestyle-Themed Subscription Service
Learning video network Craftsy now will be folded into Bluprint, a subscription-based VOD service that focuses on content such as music, fitness and decor
NBC Universal is integrating Craftsy, its learning video network, into Bluprint, a lifestyle-focused VOD subscription service. The rebranding will feature over 3,000 hours of content and can be accessed either for $15 a month or $120 annually.
The platform will feature video content on topics such as music, home decor and fitness. Additionally, T.V. celebrities and experts including Padma Lakshmi from Top Chef and Al Roker from The Today Show will be featured on the network.
This is not NBC Universal’s first VOD subscription service offering. NBCU’s previous now-shuttered attempts at VOD service offerings include Seeso, a comedy SVOD, and Radius, a fitness streaming service. In an effort to avoid a demise similar to that os its predecessors, NBC Universal coordinated Bluprint’s content to align with that of well-known television shows like the “Today” show and the upcoming competition series, “Making It.”
Craftsy’s subscriber base will be transferred to the new service. However, the class that it purchased on Craftsy still will be available in users’ libraries. To entice new subscribers, Bluprint will offer a promotional price of $9.99 a month for the first three months or $100 a year. Bluprint also plans to expand into new class categories including drawing, painting, photography and fitness. The platform formally will release its lineup of retail products and kits in fall 2018.
Lead image: woman working with sewing machine stock photo from Alliance/Shutterstock