In Brief

The tech conglomerate turned to a refridgeration firm to create a customized module system, powered by IoT, to provide consumers with more convenient and personalized delivery experiences

Electronics company Panasonic and its recent acquisition Hussmann, a food retail delivery and logistics company, launched a “LastMile Hub” IoT solution. This service offers an extension that will enable food retailers to resolve a common point of friction in the customer journey amongst a plethora of retailers: last-mile delivery.

The solution to this common logistical challenge is a secured, refrigerated freezer and room-temperature lockers. These lockers contain individual food cabinets with separate doors that adjust to the correct temperature for each product—at either a chill (32º to 41ºF) or at a freeze (-0.04º to -0.05ºF).

The cabinets are designed to tailor to the individual needs of each customer. They contain lights that indicate which module holds different shoppers’ purchases. To prevent delivery mishaps, the module doors will automatically close after a customer retrieves his or her purchase. Each cabinet also features a 15-inch LED touchscreen that offers secure user-friendly navigation, providing an overall more pleasant customer experience.

Panasonic’s and Hussmann’s LastMile Hub initiative, with its personalized UI/UX design, resolves two common customer pain points: lack of customization and convenience. Modern consumers, especially among members of younger generations, believe that fast delivery is of high importance. A survey found that 57% of shoppers aged 23-27 in North America said that same-day delivery would make them loyal to a retailer. 56% of the ages 16-22 group agreed with this statement. Accordingly, with consumers becoming increasingly less brand loyal, 25% of shoppers will abandon their online shopping carts on retail e-commerce sites that do not offer same-day delivery.

For retailers to compete with the likes of Amazon, creating seamless delivery experiences with the aid of services like Panasonic and Hussmann’s will enable companies to gain consumer trust and better meet consumer demands, enabling customer satisfaction from pre-purchase all the way to delivery.

Panasonic

Electronics company Panasonic and its recent acquisition Hussmann, a food retail delivery and logistics company, launched a “LastMile Hub” IoT solution. This service offers an extension that will enable food retailers to resolve a common point of friction in the customer journey amongst a plethora of retailers: last-mile delivery.

The solution to this common logistical challenge is a secured, refrigerated freezer and room-temperature lockers. These lockers contain individual food cabinets with separate doors that adjust to the correct temperature for each product—at either a chill (32º to 41ºF) or at a freeze (-0.04º to -0.05ºF).