Periscope partnered with a local creamery to create an ice cream flavor that represented both its new logo and its company culture, functioning as a brand activation and summer treat all in one

Finding a unique and appealing way to promote a rebranding can be difficult, as the goal is to strike the right chord with consumers to build brand affinity. Minnesotan-based creative agency Periscope went for the tasty option by developing its own ice cream flavor, released just before National Ice Cream Day.

The company teamed with the popular Minneapolis creamery Izzy’s to invent the flavor. The scoop will be known as Love Potion No. 921 and features the flavors of blood orange, pomegranate and ginger. The flavors were reportedly influenced by the international branches: “New offices in India and China suggested the pomegranate and ginger, both local flavors, which are symbolic of love in many cultures.”

Periscope released the ice cream as part of larger-scale rebranding of the agency. Other elements of the branding include a new logo and colors. Periscope’s new website is now live and hungry users can also grab a scoop of Love Potion No. 921 at Izzy’s if they find themselves in Minneapolis.

Izzy’s

Periscope


Lead image: Periscope via Facebook

Finding a unique and appealing way to promote a rebranding can be difficult, as the goal is to strike the right chord with consumers to build brand affinity. Minnesotan-based creative agency Periscope went for the tasty option by developing its own ice cream flavor, released just before National Ice Cream Day.

The company teamed with the popular Minneapolis creamery Izzy’s to invent the flavor. The scoop will be known as Love Potion No. 921 and features the flavors of blood orange, pomegranate and ginger. The flavors were reportedly influenced by the international branches: “New offices in India and China suggested the pomegranate and ginger, both local flavors, which are symbolic of love in many cultures.”