Pop-Up Vineyard Surprises London Train Commuters With Wine

Pop-Up Vineyard Surprises London Train Commuters With Wine
Brand Activation & Immersion

Designed to promote Brancott Estate wines, the "micro-vineyard" activation invites travelers to take short tours, enjoy samples and snap selfies on their commute

Todd Neikirk
  • 24 july 2018

While vineyards often evoke images of a sprawling estate, far from the bustle of a major city,  winemaker Brancott Estate is giving London commuters the opportunity to sample wine at pop-up micro-vineyards in the city’s train stations this summer.

The first installation launched at King’s Cross Station earlier in the season, but activations at Waterloo, London Bridge and London Paddington are set to follow.  According to Maria Huete from Pernod Ricard, Brancott’s parent brand, “We thrive on the unexpected and can’t wait for our micro-vineyards to surprise travelers on their way through the stations.” Commuters will not only have the chance to taste different varies of wine, but are also encouraged to take selfies in the vineyard and share them with their network via social media.

The activation, which was created in partnership with experience agency Cake, is a smart way to give stressed and weary travelers a happy surprise—while also highlighting the brand and boosting its social profile. The installation will be appearing in the select stations through the end of August.

Brancott Estate


Lead image: Cake via Twitter

While vineyards often evoke images of a sprawling estate, far from the bustle of a major city,  winemaker Brancott Estate is giving London commuters the opportunity to sample wine at pop-up micro-vineyards in the city’s train stations this summer.

+Brancott Estate
+Brand activation & Immmersion
+commuters
+Food
+food & beverage
+Grocery
+Pernod Ricard
+retail
+shopper marketing & promotions
+train
+Transportation
+wine

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