Rolls-Royce SUV’s Glass Partition Lets Passengers Ride In Quiet Isolation
With the ability to be functionally altered and replete with details outfitted for high-end customers, the Cullinan reveals Rolls-Royce's expansion to the family-oriented luxury consumer
With the introduction of the Rolls-Royce Cullinan, it now seems there truly is a sport utility vehicle option for every taste and budget, including the super-luxury. At the Cullinan’s debut in New York City in late June of 2018, PSFK had a chance to get an in-person close look at the literal “Rolls-Royce of SUVs.”
During an intro to a design walk around, Gerry Spahn, Head Of Corporate Communications for Rolls-Royce North America, referred to the brand as an experience provider rather than a carmaker concerned with production quotas or market share. The Cullinan is a first-of-its-kind vehicle for Rolls-Royce. It was designed to accommodate the lifestyle of a family, making it the most versatile vehicle Rolls-Royce has ever produced.
Each Cullinan, like any other Rolls-Royce model available, is tailored to a specific owner’s taste. Additionally, with rear-seating options and different choices for configuring the back storage bay, the Cullinan can be functionally altered. One of the pair of Cullinans Rolls brought to NYC was specified more like a limousine. The potential owners might ride in the back while a hired driver does piloting duties. To create an unparalleled luxury ride experience in the back seats, Rolls-Royce designers considered everything down to the smallest detail.
The Cullinan is the only SUV to come with coach doors, making getting in and out of the back seats easier. The rear doors swing open towards the back creating a clear, open space for the footwell and seat.
Both the rear and front doors have a subtle but important detail that’s easy to miss. The surface of the door overlaps the body, wrapping almost underneath the exterior. The Cullinan being an SUV could get a bit dirty from driving offload or in mixed weather conditions. The longer door prevents the owner’s expensive couture dress or tailored pants from getting dirty when they get in or out of the any of the seats.
The optional powered Viewing Suite seats similarly come with a step/footrest to keep shoes and clothes tidy. The accessory was designed to fit neatly into the trunk when not in use.
Another option unique to the Cullinan is a Partition Glass panel that separates the passenger seats from the luggage compartment. The partition allows the passenger cabin to remain isolated from outside hot or cold air when the trunk is opened for instance by a valet loading luggage or packages. The partition adds an extra layer of sound insulation as well.
Rear seat passengers have access to a pair of large touchscreen displays that deploy with the touch of a button. They can be used to watch content from either an integrated Blu-ray player or from devices plugged into an HDMI port.
What really sets the rear cabin of the Cullinan apart is the drink storage and enjoyment features. The vertical space between the two rear seats can be specified to house a chilled compartment for a bottle of champagne with storage for two crystal flutes in the access door.
If an owner’s preference is whiskey, the Cullinan can be ordered with an integrated glass whiskey decanter and a cooling chamber for two glasses fitted between the rear seats, leaving no stone unturned in providing every bell and whistle for this luxury sport utility vehicle. This marks an expansion on part of Rolls-Royce, offering a family-style car that provides the functions of an SUV yet sacrifices none of the aspects of luxury, attention to detail and customization that the automaker is known for.