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Samsung’s Ambient Mode Makes Televisions Useful When Turned Off

Samsung’s Ambient Mode Makes Televisions Useful When Turned Off
Merchandising & Curation

The technology giant aims to fully utilize the downtime of T.V. screens, which home owners can enhance via a mobile app, turning the monitor into a painting, photo slide or even making it blend into the wall

Katie Devlin
  • 2 july 2018

For many, the television screen is positioned as a kind of centerpiece of the main living area in the home, despite the fact that the hours people spend actually watching TV has decreased in recent years—thanks in part to the rise in success of digital streaming services. However, global technology company Samsung is aiming to make use of the television screen even when it’s idle.

A new feature of Samsung’s QLED televisions will ensure that there is always a use for the screen even when not showing programs. In ambient mode, the screen can be used to display images such as photography and art, or can instead display the time, weather, the news or other information. In addition, this feature gives the television the ability to become almost transparent, by mimicking the appearance of the wall behind it. This mode can be accessed through the accompanying mobile app SmartThings.

In a time where people are abandoning the traditional form of programming that televisions support in favor of more versatile and flexible streaming options, this new feature from Samsung will give a competitive edge to its products thanks to optimizing the usefulness of technology, even when not technically in use.

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