In Brief

The renowned children's channel designed a range of interactive Nickelodeon-themed augmented mobile experiences for the Kids Choice Sports Awards and more

Nickelodeon made childhood dreams come true with its augmented reality app that let little ones get slimed in the comfort of their home. The free app, Screens Up, uses AR to let viewers see a slew of Nickelodeon themed pop-ups—including slime, blimps and SpongeBob SquarePants—flash across their screens at specific moments during this year’s Kids Choice Sports award broadcast.

The app is designed to function as an engagement hub, not only offering experiences synced with the broadcasting network’s major T.V. moments, but also creating a place for kids to play with interactive augmented reality stickers and mini-games. Nickelodeon makes the app stay active even after the awards show so users can continue to play with the content. The network also plans to use the app for some future programs that are still to be determined.

Screens Up

Nickelodeon made childhood dreams come true with its augmented reality app that let little ones get slimed in the comfort of their home. The free app, Screens Up, uses AR to let viewers see a slew of Nickelodeon themed pop-ups—including slime, blimps and SpongeBob SquarePants—flash across their screens at specific moments during this year’s Kids Choice Sports award broadcast.

The app is designed to function as an engagement hub, not only offering experiences synced with the broadcasting network’s major T.V. moments, but also creating a place for kids to play with interactive augmented reality stickers and mini-games. Nickelodeon makes the app stay active even after the awards show so users can continue to play with the content. The network also plans to use the app for some future programs that are still to be determined.