Readers Can Buy Clothing, Home Goods Through Author’s Digital Book

Readers Can Buy Clothing, Home Goods Through Author’s Digital Book
Brand Activation & Immersion

Called shopfiction, the experience introduces a literary take on content and commerce that's designed to engage consumers while driving brand sales, letting customers shop links embedded into the book's pages

Kim Windyka
  • 12 july 2018

With her trademarked shopfiction platform, author Riley Costello has found a way to sell more than just books. Introduced alongside her new novel, Waiting at Hayden’s, shopfiction allows readers to purchase specific pieces of clothing and home decor that are featured in the book.

The shop-while-you-read experience—which blends entertainment and ecommerce in a way that’s designed to be profitable for brands and engaging for consumers—is available in both print and digital formats of the novel. Via e-reader, shoppers interested in browsing the available products simply follow the links provided, which direct them to a website that hosts videos of major scenes in the plot, plus photos that feature characters with the items for sale.

In the print version, the same URLs are listed at the end of every chapter, so readers can type the addresses into their browser to access the content. Each time a reader purchases one of the items through the affiliate links, Costello receives a commission, driving sales for the author while providing readers an enhanced literary experience.

Shopfiction


Lead image: reading e-book on sofa stock photo from MAStock/Shutterstock

With her trademarked shopfiction platform, author Riley Costello has found a way to sell more than just books. Introduced alongside her new novel, Waiting at Hayden’s, shopfiction allows readers to purchase specific pieces of clothing and home decor that are featured in the book.

+content and commerce
+e-readers
+Fashion
+home
+riley costello
+shopfiction
+Waiting at Hayden’s

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