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Smithsonian Museum Enables Visitors To Engage With The Artists Behind Famous Works

Smithsonian Museum Enables Visitors To Engage With The Artists Behind Famous Works
Shopper Education & Assistance

The Hirschhorn Museum for contemporary art and sculpture lets museum-goers hear directly from the artists themselves through a mobile app powered by image-recognition, augmenting the museum experience with added information and interactivity

Elisa Lewittes
  • 13 july 2018

On July 2, The Smithsonian’s Hirshhorn Museum announced the launch of its new smartphone application, The Hirshhorn Eye. Nicknamed, “Hi,” the app features an in-gallery art guide that uses image recognition to allow customers to scan individual works of art as they walk around the museum and to hear messages about the pieces directly from the original artists.

To use Hi, visitors point their phones at the artwork to hear the voice of the creator, interacting with art-world tycoons such as Damien Hirst, Hiroshi Sugimoto and Jeff Koons. The entire list of inaugural artists on the platform is available on Hirshhorn’s official YouTube channel.

In the post-digital era, organizations increasingly are leveraging innovative technologies to better enable their clients to engage with the brand’s physical spaces. Retailers now are using augmented reality to create more immersive experiences for consumers.

Correspondingly, pre-digital experiential spaces, like The Smithsonian’s Hirshhorn Museum, now are starting to incorporate smartphone apps and other digital tools to create more immersive and inviting experiences for museum-goers. In the experience economy, these unique capabilities enable consumers to more intimately engage with the museum’s product offerings, encouraging those who feel intimidated by or are less knowledgeable about art to partake in an interactive experience.

The Hirshhorn Eye


Lead image: Hirshhorn via Twitter

+image recognition
+mobile
+museum
+Shopper education & assistance
+shopper marketing & promotions

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