Smithsonian Museum Enables Visitors To Engage With The Artists Behind Famous Works

Smithsonian Museum Enables Visitors To Engage With The Artists Behind Famous Works
Shopper Education & Assistance

The Hirshhorn Museum for contemporary art and sculpture lets museum-goers hear directly from the artists themselves, through a web-enabled mobile app powered by image-recognition, augmenting the museum experience with added information and interactivity

Elisa Lewittes
  • 13 july 2018

On July 2, The Smithsonian’s Hirshhorn Museum announced the launch of its new smartphone application, The Hirshhorn Eye, which the user can access via their web browsers. Unlike many immersive smartphone apps, this app does not need to be downloaded via the app store– enabling users to have immersive museum experiences without sacrificing storage space on their smartphones. 

Nicknamed, “Hi,” the app features an in-gallery art guide that uses image recognition to allow customers to scan individual works of art as they walk around the museum and to hear messages about the pieces directly from the original artists. To use Hi, visitors point their phones at the artwork to hear the voice of the creator, interacting with art-world tycoons such as Damien Hirst, Hiroshi Sugimoto and Jeff Koons. The entire list of inaugural artists on the platform is available on Hirshhorn’s official YouTube channel.

In the post-digital era, organizations increasingly are leveraging innovative technologies to better enable their clients to engage with the brand’s physical spaces. Retailers now are using augmented reality to create more immersive experiences for consumers.

Correspondingly, pre-digital experiential spaces, like The Smithsonian’s Hirshhorn Museum, now are starting to incorporate smartphone apps and other digital tools to create more immersive and inviting experiences for museum-goers. In the experience economy, these unique capabilities enable consumers to more intimately engage with the museum’s product offerings, encouraging those who feel intimidated by or are less knowledgeable about art to partake in an interactive experience.

The Hirshhorn Eye


Lead image: Hirshhorn via Twitter

On July 2, The Smithsonian’s Hirshhorn Museum announced the launch of its new smartphone application, The Hirshhorn Eye, which the user can access via their web browsers. Unlike many immersive smartphone apps, this app does not need to be downloaded via the app store– enabling users to have immersive museum experiences without sacrificing storage space on their smartphones. 

+image recognition
+mobile
+museum
+Shopper education & assistance
+shopper marketing & promotions

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.