Fans Can Dress Up Like Drake In AR Using Snapchat Lens

Fans Can Dress Up Like Drake In AR Using Snapchat Lens
Shopper Marketing & Promotions

Drake is lending his signature carefully manicured beard, dark shades and hoodie to a Snapchat Lens filter to promote his album Scorpion, making use of the latest social media capabilities to create an interactive advertisement

Rachel Gonzalez
  • 9 july 2018

Hip-hop phenomenon Drake is taking to Snapchat to promote his new album by letting fans transform themselves in to him. The filter is available on Shoppable AR, the for-purchase part of Snapchat.

Along with putting on a beard and shades—in which you can see Drake’s reflection—app users are also given a clickable button to access Apple Music and browse, listen or even buy his latest album, Scorpion.

Augmented reality has become huge on social media, and particularly so on Snapchat. An AR filter has the potential to be more immersive than a simple YouTube pop-up ad or a quick mention on T.V., as it draws users in to the product by literally making them a part of it—even if only for ten seconds. Along with Instagram’s recent launch of IGTV, giving users greater accessibility on their smartphones is proving to be a popular way for brands to raise consumer engagement, reaching them on the social media platforms where they already spend time and giving them more opportunities to interact with brand content.

Snapchat

Hip-hop phenomenon Drake is taking to Snapchat to promote his new album by letting fans transform themselves in to him. The filter is available on Shoppable AR, the for-purchase part of Snapchat.

Along with putting on a beard and shades—in which you can see Drake’s reflection—app users are also given a clickable button to access Apple Music and browse, listen or even buy his latest album, Scorpion.

+AR
+Entertainment
+Shoppable AR
+Shopper Marketing
+shopper marketing & promotions

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.