Sony Makes David Bowie Exhibit Available To All In VR

Sony Makes David Bowie Exhibit Available To All In VR
Brand Activation & Immersion

The entertainment giant will bring the popular museum experience, which explores the singer's life, to enabled devices this fall, making art more accessible to a wider audience

Todd Neikirk
  • 26 july 2018

“David Bowie is,” an extremely popular exhibit that has made its way around the world over the past six years, will soon be concluding its run at the Brooklyn Museum. Those who missed their chance to see it in person, however, are in luck: Sony Music Entertainment recently announced plans to recreate it in virtual reality.

Users will be connected to Bowie through both audio and video as part of the VR iteration. According to Sony, “The digital experience—a first of its kind—will deliver an astonishing, but deftly connected sequence of audio-visual spaces through which the work and artifacts of Bowie’s life can be experienced.”

The virtual adaptation of the exhibit is a cutting-edge way for Sony to bring an in-demand experience straight to users’ smartphones. While art shows are typically held in major cities, limiting the number of fans who are able to physically attend, VR technology makes the experience instantly accessible to a much wider audience. “David Bowie is” will make its virtual debut in fall of this year and will be translated into nine languages.

Sony Music Entertainment

David Bowie Is


Lead image: Brooklyn Museum via Facebook

“David Bowie is,” an extremely popular exhibit that has made its way around the world over the past six years, will soon be concluding its run at the Brooklyn Museum. Those who missed their chance to see it in person, however, are in luck: Sony Music Entertainment recently announced plans to recreate it in virtual reality.

+Art
+brand activation & immersion
+David Bowie
+Entertainment
+mobile
+museum
+Music
+technology
+Virtual Reality
+VR

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