Southwest Airlines Invites Shark Week Superfans To In-Flight Premiere

Southwest Airlines Invites Shark Week Superfans To In-Flight Premiere
Brand Activation & Immersion

The airline created a special shark-themed flight with an exclusive 'Shark Week' pre-premiere hosted by marine biologist Luke Tipple, in an effort to showcase its brand personality to consumers

Sara Roncero-Menendez
  • 19 july 2018

Shark Week is a summer traditions, thanks to the Discovery Channel’s epic and often a little frightening coverage of these underwater creatures. Southwest Airlines decided to make a splash by partnering with the channel for the fifth year in a row to create a special flight that would let fans enjoy Shark Week in a new way.

The flight ran from LAX to Phoenix, a short 55-minute journey packed with drinks and special goodies made just for Shark Week, as well as some Shark Week trivia. The in-flight entertainment was led by marine biologist and Shark Week regular Luke Tipple, and was capped by a special pre-premiere screening of Discovery Channel’s Shark Week exclusive, Great White Abyss.

“People ask why would an airline partner with Shark Week … but the main thing that we utilize this relationship for is to show off our brand personality,” said Southwest’s manager of brand partnerships and entertainment PR, Michelle Agnew. “So, that’s why we decal the planes and do fun things like that.”

Though the flight was a one-time event, passengers on Southwest can watch Shark Week live on their flights from July 22 through 29 and ride in one of the five specially designed shark planes that are flying through August 31.

Southwest Airlines


Lead image: AirwaysLive via Twitter

Shark Week is a summer traditions, thanks to the Discovery Channel’s epic and often a little frightening coverage of these underwater creatures. Southwest Airlines decided to make a splash by partnering with the channel for the fifth year in a row to create a special flight that would let fans enjoy Shark Week in a new way.

+brand activation & immersion
+hospitality & travel
+hotels
+Los Angeles
+travel

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.