Cannabis Business Focuses On Building Strong Customer Relationships

Cannabis Business Focuses On Building Strong Customer Relationships
Health

A marijuana dispensary is using CRM software to make friends with its customers, deploying data to cultivate brand loyalty

Rachel Gonzalez
  • 20 july 2018

Sticky Thumb Delivery, a medical marijuana dispensary and delivery service, is using customer relationship management (CRM) software to return to the simpler days of the dealer-customer connection. Sticky Thumb focuses on creating close and familiar relationships with the consumer for a marijuana-buying experience that evokes the feeling of the good old days.

The CRM helps maintain these relationships by storing customer information and preferences, and communicating those details to delivery drivers. Sticky Thumb also syncs that information to Constant Contact, which will call, text and email customers for them through third party websites like WebJoint.

As marijuana dispensaries are still a fairly new service, many are still determining their rules and values. Sticky Thumb is making it clear that the consumer is its number one priority, taking a cue from its humble beginnings and focusing on maintaining a friendly connection with customers to keep its business healthy and thriving.

Sticky Thumb Delivery


Lead image: indoor marijuana growing stock photo from Photolona/Shutterstock

Sticky Thumb Delivery, a medical marijuana dispensary and delivery service, is using customer relationship management (CRM) software to return to the simpler days of the dealer-customer connection. Sticky Thumb focuses on creating close and familiar relationships with the consumer for a marijuana-buying experience that evokes the feeling of the good old days.

+cannabis
+consumer insight
+CRM
+Delivery
+Delivery & Logistics
+Health
+loyalty
+loyalty & membership
+retail
+shopper marketing & promotions
+Sticky Thumb Delivery
+wellness

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