The retailer introduced new self-checkout features, including emojis that help make shopping more convenient and fun for customers

Customers who utilize the self-checkout option at grocery stores can often become frustrated as they search for proper produce codes. In observance of World Emoji Day, Target has made its self-checkout system simpler and more fun by adding emojis to help shoppers select the right item.

The emojis are one part of a self-checkout revamp that is meant to make the process more intuitive. The system allows users to “find produce by categories with accompanying emojis (a heart for popular items, a carrot for vegetables, a cry-face emoji for onions to streamline the process and save guests time.” This major elevation from the usual option of running through a number of codes.

While Target is a monster in the department store space, the retailer is consistently looking to add value with programs like its REDcard and the Fetch smart-home replenishment pilot. The new self-checkout software is now live and ready to use in Target stores.

Target


Lead image: Target via Twitter

Customers who utilize the self-checkout option at grocery stores can often become frustrated as they search for proper produce codes. In observance of World Emoji Day, Target has made its self-checkout system simpler and more fun by adding emojis to help shoppers select the right item.

The emojis are one part of a self-checkout revamp that is meant to make the process more intuitive. The system allows users to “find produce by categories with accompanying emojis (a heart for popular items, a carrot for vegetables, a cry-face emoji for onions to streamline the process and save guests time.” This major elevation from the usual option of running through a number of codes.